over 100 years of quality products
With a celebrated history that reflects over a 100 years of excellence, the Fuller Brush Company is one of the iconic names in American business. Its legacy has become synonymous with quality, craftsmanship, and the finest of U.S. manufacturing. Founded in Boston in 1906 by Alfred Fuller, the Capital Brush Company (as it was known then) began with an initial investment of $375. Fuller worked out of his sister’s basement making the brushes at night and sales calls during the day.
In the ensuing years, the Fuller Brush Company developed and refined an array of innovative products and manufacturing techniques, along with a unique business model that drew heavily upon a skilled force of door-to-door direct sales. No doubt many of today’s baby-boomers (as well as a generation or two that came before them) would remember fondly the Fuller Brush man who came into their homes with a seemingly magical suitcase of products and tales. These intrepid messengers were a dedicated and driven group, who faced a daunting task. Yet, the formula worked, and over the decades the company grew substantially, both in revenue and product offerings — always guided by Fuller’s founding credo:
make it work,
make it last
and guarantee it, no matter what.
By the early 1960s, Fuller Brush had become an American institution, a family-owned business heralded for its stellar product line and a heritage of innovation, service, and value to its customers. In 1972, a state-of-the-art manufacturing facility was implemented in the American heartland. The Kansas-based plant remains to this day as the primary source for manufacture and distribution of a myriad of personal care products that bear the Fuller name.
Now, the company proudly enters a new era, under new ownership, headquartered in Napa, California. To those who are familiar with this legendary brand, and to our new consumers around the globe, we re-dedicate a vibrant new spirit and pledge of producing the finest American-made cleaning and personal care products in the country.